Visibility Strategies

October 12, 2017by kayleewilliamsEntering the Art World - Ori Gersht (17/18)News

The first thing I looked into when I began researching visibility strategies was creating a website. A website is arguably the most important element of a photographer’s visibility strategy as it allows anyone anywhere in the world to view their work in an concise and straightforward online portfolio, as well as any notable achievements – such as published work, exhibitions and awards – and details for contact. After looking into the overall design of some photographers I admire, I looked into what some website building sites had to offer in terms of pricing, design and the ease of using their online website builder tool. The three main sites I looked at were Wix, Squarespace and Format, all of which had their pros and cons in the three areas I was focusing on. However, in the end it was Format that I liked the most as I liked the finished look of the portfolio I created and I also found the online tool extremely easy to use, and cheaper than the former two. I then began looking into the use of social media – specifically Twitter and Instagram – to help a photographer create a brand, share their work and boost their following. In 2014, Twitter introduced Twitter Analytics, a tool that allows users to look at the statistics relating to engagement with their tweets. This is useful to photographers as is mean they can monitor how much people are interacting with their work but also see what needs improvement to earn more engagement. Similarly, I looked at Instagram, a site designed for sharing photographs, and how hashtags can help spread images across the site. For this unit – and for my own use – I created both a twitter account and an Instagram account, using the same icons and similar usernames to create a recognizable brand.