2nd week ; location test, plan and artist influences.

October 11, 2017by abigailedwardsfocquaertCanterbury School of Architecture (17/18)

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After coming up with my initial idea and exploring how photographers have already merged fashion and architecture I went around CSA and took some images that I thought would well as location shots to put the model in. I planned to then sketch up some examples of shots, locations, posing and light direction etc. I choose these locations as I felt that the lines and geometry would work strong with my idea. I found that there was a lot of detailed architecture around the uni and some interesting designs. The locations worked really well as light traps and around midday when the sun was its brightest the shadows created worked in response to the structured architect. After researching the editorial work by Mario Sorrenti and Marco Flammini, I enjoyed the contrasted black and white, I feel that it gave the aesthetic a more sophisticated and modernist appearance. I then edited some of the building shots to see if the effect was the same. The images here look very clean and crisp and almost bring more attention to the detailing. After finding some locations I started thinking about styling and how I was going to have the model in relation to the building. In regards to styling I was focusing on clothes that were current and sleek. Asemtrical designs, exaggerated shapes, patterns, geometrical contrast etc. I started to mood board what styles were put at the moment. These some ideas I started with. I wanted the colours to look right with light and shadowing so I felt black and white with some navy and grey would fit in well. I felt the structural design of the blazers fit in well and could work with the sharp geometrical building structures. Frills and wide sleeves and legs would also work well in exaggerating the models body shape and also work in coherence. I also felt belts would work well in changing body imagery. All these fashion design elements fit in with architectural design elements so working together they should create a stronger image. Hair I want the models hair to be sleek like the styling and professional but also sharp. Straightened and left down would work well wth some of the looks and i also think of a sleek tight pony tail. This way the over all aesthetic is continuous and not to distracting from the building or fashion but still modern. Makeup Again I want this to be quite minimal but work in coherence with the vibe. Strong contour on the cheeks will make her face look sharp like the aesthetic around the model which will work well, cohering with contrasting aesthetic. For the rest of the face I would like a slight silver/grey shadowing around the eye but nothing too strong just subtly to add shadowing but class. Over all aesthetic dramatic focusing on composition – linear/curvature high contrast ( possible black and white) lots of light and shadowing low angled – emphasis on height and posing match up some individual shots of architecture After Finding Locations and styling , I knew what locations I thought would work well. I then sketched a few examples of how to put the model in the locations, planned angles , examples of crop and the direction of sunlight etc. This gave me a better idea of what I thought what work so when it came to the shoot I had references and could try these out to see. In regards to model I knew Loreta through a friend and she has previously done some modelling. I chose her as I feel she fit the styling and aesthetic of the shoot, shes tall and has a very classic look to her but pristine. She was also situated in Canterbury which made it easier to work with etc. Height : 5ft 9 Size: 10 Shoe Size: 7 In regards to model movement I used Martha Graham as an influence. Martha Graham is an American dancer and choreographer. She had her own dance style movement ‘the Graham technique’ this was based on the opposition between contraction and release. It’s known for its uniquely dramatic and expressive qualities. This is what drew me too Graham as an influence. Her body positioning is so dramatic that it is eye catching, its very figurative and straight , transforming her body into shapes. This is something I want to re create with my model. I feel like this would look well with the shapes and form of the building architecture and again work in relationship with creating a dynamic and stronger image. Helping portraying architecture further than just a fashion shoot. She collaborated with Japanese artist and photographer Soichi Sunami where they created iconic photographs of modern dance. What I like in reference to my own work is that the posing of the model matches the style of clothing and emphasizes each other. The image looks stronger and dynamic and more structural. This is exactly what feel I want to my images and when shooting I will look at how the models positioning will work in relation to the architectural space around her and how her body positioning will emphasise and work in relation to the design of the clothes, e.g asymmetrical shapes.
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