Week 3

October 13, 2017by bethanybridelEntering the Art World - Ori Gersht (17/18)

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Self Promotion

• Branding optimises the way you are presented to potential clients- you are selling yourself

• Well organised and professional branding attracts a more prestigious clientele

• Multiple mediums allow your brand to reach a larger audience in specific and relevant areas

• Uniform marketing across multiple platforms- looks professional and helps potential customers and clients find you easily Googling myself To see what was out there about me When you google my name, the first hit is:

1. UCA Medway photo festival press interview

2. 2nd hit is my research journal on WordPress

3. 3rd hit Medway photo festival- Entity

4. 4th hit is Medway photo-festival event created on Facebook

5. Other hits for NWKC photography department my portrait & interview As well as wedding photos and horse pictures The image section shows

1. my portrait NWKC

2. Photographs from Medway Photo Festival

3. Photographs from my research journal With these results, I am happy to use my real name for my Social media accounts and email address and I will attempt to interlink the two. Letter Head In an age where everything is predominantly digital, I feel a professional looking letter head, when sending documents to clients, will make me stand out amongst other photographers. From studying a selection of letter heads I have notes key features among them:

  Contact information can be placed anywhere on the page, however the most effective designs have text at the top and bottom of the document- The information hierarchy:

  •  Logo- most readily identifiable
  •  Name- most important
  •  Contact number- preferred contact method o Email address- 2nd preferred contact method- specifically designed this email 4 work o
  • Address- 3rd contact methods, not really relevant as my address is temporary o Website address-to find your work o Professional social profiles- to find more work
  • A continuous colour scheme/pallet across the document
  • Colour is used to draw attention to the document or highlight informative text- on a white background is most effective
  • Clear and readable font
  • Black or dark grey colour for text- Most easily read on white background
  • Imagery or Illustrations must be relevant to the service/company advertising
  • Shapes and lines can also be used to define/draw attention to information Before designing my letter head, I made several key decisions:
  • Not to add a postal address as where I live now is temporary
  • Not to include my personal phone number, as I don’t want to be contacted directly
  • I did not want to include imagery or a logo on the letter head as I find it too cliche

When designing the letterhead, I first needed to define the information I wished to include:

  • 1. Name
  • 2. Occupation
  • 3. Email address

I opened a Word document and selected “Header and Footer”, I then entered the information and experimented with different ways of formatting and laying out the text. For the text I used the font Calibri (body) as I felt it was a clear and easy to read font. I experimented with the font sizing and decided on my name being 18 with the B’s at size 22. This is because I wanted to draw extra attention to the unusual repetitive letters as there some studies have shown that repetition of information helps to solidify a memory, (this is also why I placed my name and email at the bottom of the page as well). The subtitles of information are at font 12. I chose to use a dark grey shade for the text as I wanted to keep the colour pallet simple by using shades from white to black. Finally, I used lines to define the spatial parameters for the body of text and keep it separate from the contact details as well as also outlining and drawing attention to the important information. I started with three separate lines, but realised reflecting the continuity of the solid line above was more visually appealing. I am aware that I do not have much information to place onto my letter head as I do not have a website yet however, I like the minimalism of the design and feel itwill make an impression on the audience. I intend to investigate to see if there is a way to design a letter head or footer for emails.

Email Signature I first noticed email signatures when contacting my tutor via email, I noticed a section at the bottom of the email containing relevant information at the end of every email. I felt this could be a professional way to ensure potential clients could identify me easily and have my Instagram and website (when finished) details readily available. As I have two email accounts one for my student email and a separate Gmail account I created two signatures.

For my Gmail account: “Bethany Bridel Photographic Artist Instagram: @bbridel BA Hons Photography Degree, University for the Creative Arts”

Student Email account: “Bethany Bridel Photographic Artist Instagram: @bbridel bhbridel@gmail.com”

I feel both these signatures provide concise and relevant information that will enable clients to easily access my other platforms.

Business cards

Business cards are a portable way to easily hand out your contact details. I like the idea of a client having physical memorabilia of me when everything is predominantly digital. The most important information should be at the top of the card; i.e. company name or personal name. The second, is contact information; i.e. mobile number, email address and the third most important is a website or social media platform where the viewer can see your work. As far as design and layout, the distribution of text, illustrations and image can be in any format across the two sides, however there should be a set colour scheme. I studied a selection of business cards that I have collected over the years and drew up a list of key points and tips:

1. Black text on a white background is easiest to read

2. Colour used to draw attention to the document or highlight informative text

3. Consistent colour scheme- possibly reflecting other marketing media

4. Clear and readable font

5. Variety of card designs to appeal to a wider audience within my specific targeted area- however keep informational side of the card the same

6. Imagery must relate to your company/service and should capture the attention of the target audience

Information I will include;

1. Name- same layout/design as the letter head

2. Job role

3. Email address- as I do not want to be contacted directly via mobile

4. Instagram account I experimented with a variety of imagery and compositions on one side of the card, while keeping the reversed side containing information the same, as I feel this will enable me to appeal to a larger variety of people within my target audience. I feel the black, grey and white colour scheme appears professional as well as reflecting the tonal range within the imagery and I also feel the use of white space compliments the cards minimalist style. I have chosen to contain the visually intriguing imagery, that I felt would provoke emotion or questions within the viewer, within a black border to draw attention. Website Ideas One of the most important platforms a photographer can have is a portfolio website. This website should provide the audience with images, artists statements, a Biography as well as C.V. and optional lists of achievements and clients. I research into website design as well as studied the portfolio websites of Rankin, Steve McCurry and Eric Ryan Anderson and compiled a list of design strategies I wish to incorporate into my design:

1. Easy navigation around the site- A central title menu bar on every page with more in-depth drop-down options

2. About section- containing a short Biography with a link to a more in-depth overview of my life experience, C.V, education and artist achievements

3. A section titled ‘works’ or ‘projects’ which will open onto a grid of images with subtitles- each image and title will represent a collection of work- upon clicking on a project, the page will open as a manual click/scroll slideshow of images alongside a project/artist statement

4. A ‘key word’ search bar on every page- linking to specific information and projects

5. A page dedicated to contact details, I will provide my Gmail address and links to my social media platforms

6. White to charcoal grey colour scheme- mirroring business cards and letter head

7. Must watermark all files I am currently still in the designing stages of my website.


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