1st week; Initial Research and Ideas

October 11, 2017by abigailedwardsfocquaertCanterbury School of Architecture (17/18)Uncategorized

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For this unit we were given the oppurtunity to work as in house students at the UCA Canterbury school of architecture with the client Gabo Stark. This was the briefing we was given; ‘The client wishes to commission photography or other artefacts that document and/or respond creatively to the teaching and learning environment and/or that captures the narrative of the different subject areas. The school is also very interested in the inter disciplinary exchanges between subject areas of Photography and Architecture. Consider how your creative visual approach can imbue the ethos of the School of Architecture that raises awareness of the subject areas as centres of excellence to its target audiences. The client is open a variety of outputs.’ My initial thought was to engage non- traditional audiences for architecture in a way to promote and excite viewers. I wanted to show the architecture beyond the studio and the environment the students and teachers where in, putting architecture in the real world. The architecture of the building plays in impact on influencing architecture students as well as design elements that are purposely implemented to enhance the learning environment. After the briefing I went round the school exploring the environment the students were submersed in and the architectural details. What stood out to me the most was the patterns all around the school, there was so much detail and thought put into the symmetry and lines and design around, the shapes around where hard to miss. What I also liked was the modern design and the big windows and the layout structure that allowed light to flow through the buildings which made a more calming and bright space, this obviously has a positive impact on the attitude of students and effects attitudes and feelings which is important in a learning environment. I started to lean towards the idea of exploring the marriage between architecture and fashion. A designer “creates designs that are attractive and functional and uniquely suited to the human needs.” In architecture and fashion industries “both forms are three dimensional and contain space; both are structured; both are related to fine arts and visual”. I thought this relationship between them would be a great way to show case both to attract traditional audiences. Exploring the relationship between fashion and architecture I want to look at the correlations made between key factors such as ; colour, volume, texture, scale, geometry and orientation. The Architect Hani Rashid said ‘structure pattern for space the way you structure pattern for the body’ Thinking about geometry it falls into both areas of design, fashion and architecture. This is shown through complex shapes and lines. Complex interior spaces are formed from these concepts especially found walking around CSA and the same relates to fashion. I find they work well corresponding with each other in imagery , making these elements more prominent. One example is Meejin Yoon’s ‘Mobius Dress’ of 2005. Yoon is an architect and designer. Her dress is structured only by the body, the dress twists and turns to form a continuously evolving surface as it intertwines to form a changing surface in relation to the body. Screen Shot 2017-10-06 at 12.23.17 This design shows the complexity of geometry. Here the complication of the geometry within its structure can be seen similar to the Max Reinharat Haus Building in Berlin by Eisenman Architects. Where again the complex geometry is plain to see. Screen Shot 2017-10-06 at 12.23.21.png In my visual work I want to match the styling with the geometry and styling of the architect in CSA to bring each other more to stand out and compliment each other visually Scanreal This is a mind map I first created exploring different ideas and looking into the marriage between the two. architecturebuildingmoodboard.jpg I started by key wording architectural photography that features; shape, form and geometry. This was to get a better idea on how they have been photographed and visually what I was after. I created a mood board of the images above. What I like about these images is the sharp dynamic lines, the shadows that bring out the design more and the shapes that intertwine with each other. These elements create more dynamic image that draws the audience to focus on the beauty of architecture and portrays the thought put in designing these building so that they are visually appealing and also structurally balanced. These shapes and designs are elements that I will be focusing on around CSA. MOODBOARD1.jpg This is a second mood board I created after focusing on the architecture side of visuals. I found when looking at fashion architectural images, the structure of the human shape and the styling really emphasised the shape and form of the buildings. I like the awkward and strong posing of he models which again works well all together. I want to take forward in my own work the contrasting shapes and lines, making the images more dynamic. Matching the lines and design of clothing and model to the architect, e.g curves and straightness. The contrast in light and shadow emphasises the building types. I also found with the photography the low angles elongate both the model and building which makes the over all image more sharp and dynamic, a feature I want to include in my own work. Brief Proposal My initial idea is to explore and enhance the marriage between architecture and fashion and how they can both express an awareness of life and culture. Showing how the space of architecture can emphasise and create a more dynamic fashion representations. Matching the light, material and form of architecture with fashion language and poses. In regards to CSA and architecture, how the urban design of the school matches modern standards similar to fashion; complimenting each other. Focusing on the schools architecture details and design purposes technically to enhance an awareness of life for their students. In regards to styling in comparison to the school I wanted the style to be professional but in the modern environment ( just like the school ). Showing asymmetric design and exaggerated shape, creating a sleek but sharp atmosphere. I want to match these designs in the fashion to lines and shadows around the building so they work in coherence and compliment each other and also to the model poses. And the end I hope to produce a short magazine that promotes the school in a modern eye catching fashion, this can be used as a promotional tool for open days etc where people can pick up and take away. Having architecture with fashion also furthers the creativity behind the ethos of a creative school and can almost link in other subject areas around UCA. After deciding I wanted to merge the two creatives I started to research other Fashion architect photographers to see how they merge the two in the best possible way. The first one I came across was in Stella magazine.stella STELLA MAGAZINE ‘shard dressed woman’ By photographer James Meakin This cover shoot is filled with blue skies and concrete structures. Staring model Katryn Kruger. Stylist by Charlie Harrington dressed her in a timelessly sophisticated wardrobe with designs from Dolce and Gabbana, Dior and Chanel, with understated makeup. This is full with sleek and structured fashion that compliments the sweeping architectural backdrop. The over all aesthetic is sharp and sculptural. marcoflammini.jpg MARCO FLAMMINI – ‘EQUILIBRIUM’ This is a geometrical yet austere fashion editorial from Rome. Flammini is from Rome, Italy, he studied photography and architecture which is the reason he mixes both the elements. In this shoot called ‘equilibrium’ he mixed different forms together to give the perfect editorial; high contrast, elegance, sensual shapes all together in a geometrical location. mariosorrenti MARIO SORRENTI ‘modernism is the message’ editorial starring Anja Rubik ‘Modernism is the message is a mostly black and white editorial featuring in the ‘new times style magazine 2013’ . Here they visually showcased channels famous quote that ‘FASHION EXISTS, IN THE SKY, EVERYWHERE. FASHION ITS ARCHITECTURE’ Here I love the use of low angled imagery to elongate the model and buildings , the posing of the model really compliments the dynamic shape of the building and the extreme contrast of light of shadow makes the pictures really strong.  
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