Silk scarf – my idea At the start of the unit we were all given a hermes scarf to style any way we wanted, for the final outcome we have to produce a 30 second fashion film and an 8 page editorial. for this unit i will be working along side alex hunt together we both have strong photography skills, styling skills and editing skills I’m also good at makeup so will bring that skill to the shoot too. my main idea is to use the scarf to accurately represent the traditional clothing. the cultures i will look at are african and indian, for inspiration on styling, movement and the way the model stands, one of these being rick owens spring 2014 catwalk video in paris, the other example being sabyasachi summer resort 2015 collection. my project will go into this topic deeply and will look at how scarfs can be used in everyday life using the scarf in the appropriate way depending on the cultures background. hermes scarf and the history of hermes the silk is cut to 90 by 90cm, and a screen print process is used to colour the scarfs. these are the steps to screen print. a mesh stencil is used for each color to be printed onto the silk, the screens must be lined up exactly on point and printed on test sheets to ensure that all of the colors line up correctly. the silk is then placed underneath the Inks are then pushed through the screens one color at a time onto the apparel. Finally, each piece is run through a large dryer to cure the inks , the hermes scarf is created. my scarf is a vue du carr osse de la galere la reale in a hot pink, a purple and gold print, the only image i can find is another promo image with a shoe in the feature. inspirations for both shoots- artist research rick owens: Richard Saturnino Owens (born November 18, 1962), known as Rick Owens, is an American fashion designer from Porterville, California. mesmerised by culture his collection in spring 2014 presented in paris has supplied us for inspiration on movement, the movement is slick and clean cut, its very powerful to watch the women uniting and all syncing in movement. owens alongside two choreographers Lauretta malloy Nobel and her daughter LeeAnet created this beautiful dance using a combination of step dancing, cheerleading, military drill and zulu dancing. kevin Sinclair Fashion photographer Kevin Sinclair came to love the art form while studying graphic design at the School of Visual Arts in New York City. His talent lied with composition and eye for lighting. His elevated and current approach, as well as his sense of color, have made him a regular collaborator for international titles such as Vogue, Harper’s Bazaar Bazaar, Elle, Marie Claire, Glamour, L’officiel, Grazia amounts others. Along with his commissioned work, Kevin is the editor in chief of the online and print magazine Vestal, which seeks out new talent and nurtures them creatively.Kevin Splits time between New York, Milan, London, and ParisCommercial Clients: Diesel Black Gold, Calvin Klien, Brooks Brothers, Saks, Elie Tahari, Nordstrom. his work is similar to our photographs as we have the similar ideas on lighting and colours.