3rd week ; Test shoot, more influences, test editorial

October 11, 2017by abigailedwardsfocquaertCanterbury School of Architecture (17/18)Uncategorized

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After finding locations around UCA Canterbury that looked visually appealing , and doing some sketches that I thought would work well with ideas I had for model positioning, I had somewhat of an idea where I was going and how I was having the model. We started shooting at around 2pm so the sun was out but at a lower angle than at 12pm, this helped emphasise shadows around the buildings but wasn’t to bright to wash things out. This was just a test shoot to explore how the model and Architecture would work together and test out the styling and what locations to match with them. I felt this went really well, I tried to use techniques that I had liked in artist research and mood boarding such as low angles, some dynamic posing, matching structural geometry with body and styling and looking for patterns. To further the imagery and emphasise the architect, I matched the clothing as well as I could, either to the surrounding textures or colours or patterns. For example the black and white asymmetric dress with the white and black stairs. This location also worked really well with light and shadow as it was front facing on the outside of the building which caught the sun well. The grey outfit with wide legs helped emphasise body shape and flow, it had a slight structural design covered in linear checks this matched well to one if the decorative grey ceilings, covered in pipes and lines. The white and burgundy outfit worked well in the staircase of UCA that had big open windows allowing a bright atmosphere but with design of the stairs created shadowing also emphasising shape. The contrast between colour and white worked well with the light coming through in the atmosphere. The black highly structured dress worked well in the white bright corner room and the shapes included in that room and the black looks highly contrasted against each other. I like the neutral tones throughout the photographs that I think work well cause they all look bright and fresh which works in relationship with the feel of the building and the design reasons behind it. I thought that I would have the images black and white to emphasise the contrast and urban design, however I think the slight colour isn’t over powering and also looks modern. However I will test them in black and white to compare. I then selected images from the contact sheets that I felt were the strongest, in terms of form, structure, location and outfit. I feel like that patterns around the school are what makes the images stand out and really work nice in creating a fashion shoot. You can appreciate the architectural design and also see some of the reasons why the designs are implemented ( e.g windows making light flow through the spacious buildings) I like the black and white as it creates a fresh and balanced image. I photo shopped the model and smoothed her face , edited it the images with a fashion appearance. This created a soft unblemished appearance and created a nice subtle soft images it also makes the sharp and focused details of the architecture stand out, both complimenting each other. Chinti and Parker ( Sustainable knitwear specialists ) collaborated with Paternity to create a collection in 2013 Autumn/Winter. They used building blocks from the urban city that frame everyday lives as inspiration to design patterns. The collaboration made it obvious that by using patterned shapes and geometry it encouraged an awareness all over the world of Chinti and Parker’s timeless shapes and commitment to sustainable style. This collaboration of pattern in navy, black, navy & cream shows presence within the everyday environments and its ability to positively engage us. I love how in the editorial the patterns where matched up with the fashion they both compliment each other. The individual images of the buildings and architecture are rich in contrast and the effects of shadow and highlight more them look more structural. I love how the patterns from the clothing where then seeked in the building and at some close up shots , showing the intent and concept behind the shots. This again is something I want to consider in my work when matching up the still location shots and the ones including fashion. After editing a selection of images that I thought were the strongest I edited some of the location shots in black and white and changed the contrast to make them more dynamic. I then paired them with images that I thought would work the strongest in terms of structure. When the model was standing straight I matched it with vertical linear buildings to combine nicely. I also tried to match lines on the architect with lines throughout the styling a body shape. As there was so much happening in the images I felt they worked well as large page images and stretch to the whole page.
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